Monday, August 24, 2009

Monday Night Marketing News

From Mediapost:

by Sarah Mahoney
"We didn't know Brett's career plans when shooting the commercials, but we honestly didn't care whether he played or not," says Jenni Broyles, senior marketing communications manager for Wrangler. "Whenever someone is in the news, for whatever reason, there is an added spotlight on the other things in their life, and we would expect that to be true to some extent right now. However, the success of the campaign will go well beyond that. Brett is a Wrangler man." ... Read the whole story > >
by Aaron Baar
Overall, handset sales volume increased 14% during the second quarter of 2009, compared with the same period a year ago, and sales revenue increased 18%, NPD Group reports. The average selling prices of all mobile phones hit $87, up 4% from the same period in 2008 (no doubt because of the increase in more expensive smartphone sales). ... Read the whole story > >
by Tanya Irwin
The guide will be promoted to in-store customers via poster displays, said Adrienne Giordano, a Toys"R"Us spokesperson. "Additionally, the guide will be featured in Toys"R"Us newspaper inserts on Sept. 6 and Sept. 20," she says. "Toys"R"Us customers will also receive an email notification about the 2009 guide around Aug. 25." ... Read the whole story > >
by Karlene Lukovitz
Products with an immediate, obvious effect, like an energy boost, are more successful -- at least in the short term -- than those that may provide real benefits (like omega-3) but no immediate gratification, according to a new PricewaterhouseCoopers report on leveraging growth in the functional foods industry. ... Read the whole story > >
by Sarah Mahoney
The official kick-off for the line happens Sept. 1, when the country legend will perform an invitation-only concert at the Hard Rock Hotel in Las Vegas, timed to coincide with Magic Marketplace, an apparel trade show. ... Read the whole story > >

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