Thursday, August 27, 2009

Thursday Night Marketing News

From Mediapost:

by Karl Greenberg
Lincoln advertising, which adheres to a "Reach Higher" theme, largely eschews text supers and completely dispenses with voiceovers. Instead, Lincoln uses techno-pop stylings of pop classics like David Bowie's "Major Tom" (for the recent MKZ campaign) and focuses on vehicle technology and design. ... Read the whole story > >
by Tanya Irwin
"It is not necessarily true that younger consumers spend more on accessories, although they have more physical accessories. Older consumers may opt for top-of-the-line Bluetooth headsets while younger consumers may be purchasing silicone protective cases for their iPhones and a set of wired earbuds," ABI Research's Michael Morgan tells Marketing Daily. ... Read the whole story > >
by Karlene Lukovitz
Diageo Rums Director of Marketing Tom Herbst describes the voicemail tool as "another outlet to interact with friends in the playful and fun-loving fashion synonymous with the Captain Morgan brand." It also, of course, meshes with the tone of the overall Calling All Captains campaign, which is squarely aimed at young male adults. ... Read the whole story > >
by Karl Greenberg
"The videos showcase some of the things we do behind the scenes; they are about things that don't fit into standard storytelling but add context to how we are encouraging young designers," says Brad Stertz, manager of corporate communications for Audi of America. "It's adding context through video." ... Read the whole story > >
by Wayne Friedman
DVR usage is a lesser activity among multitasking consumer chores than other media. That's according to veteran TV researcher Steve Sternberg, who notes that DVR use is the highest "sole medium used with no other life activity." That's gold to advertisers. ... Read the whole story > >

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