Comparing

One day I'll write about comparing yourself to your competitors and the right/wrong way to do it.

In the meantime, I share with you yet another bit of wisdom this week from Seth Godin:

“We don’t compare ourselves to other airport restaurants”

Atlanta brags about having the busiest airport in the world. Like most municipal facilities, they don’t brag about having the best, the most pleasant, the most engaging or the most remarkable airport in the world.

That’s a shame, because airports are great opportunities to create value. Lots of curious, alert people with money to spend and connections to make. Yet the lowest-common-denominator is served, relentlessly. If you like fried meat, plenty to choose from. You’d think that rather than cater to the center of the curve 100 times at 100 concessions, they’d pay attention to some of the outliers now and then...

Imagine my delight, then, when I stumbled upon One Flew South, located at Terminal E. Perhaps because it’s at the end of the line, the economic and turnover pressure is less. Regardless, it’s better than we have been taught we should deserve. Jerry the general manager explained why in the simple quote that leads this post off. He’s busy comparing the place to other restaurants, not to other airports. (If you go, say hi to Carolyn at the bar. Tell her I sent you and she’ll take care of you.)

Who (or what) are you comparing yourself to?

Sphere: Related Content