Wednesday, August 05, 2009

Wednesday Night Marketing News

Mediapost writes 'em, I post 'em:

by Tanya Irwin
"Strategically, this effort is about quality of interaction, not broad reach -- that's what TV and portal ads are for," Dave Schoonover, Kia Motors America national manager, CRM and affiliate marketing, tells Marketing Daily. "Facebook is recognized as a quality service where many of our target audience congregate. We felt it would be a natural fit." ... Read the whole story > >
by Aaron Baar
The program, which launched this week, capitalizes on times when a PC is not using the full extent of its processor power to run complex calculations for one of the research projects and sends the information back to the project's home servers. ... Read the whole story > >
by Karl Greenberg
Jenny Howell, Manager of Interactive Marketing, American Honda Motor Co., tells Marketing Daily. "Honda appreciates that there is a world of Honda lovers out there. Everyone knows someone who loves a Honda. Facebook seemed like the best place to create those connections since it's the place where people already go to connect." ... Read the whole story > >
by Sarah Mahoney
"This has been a big year for do-it-yourself, not just because of the economy but because people want to express themselves by personalizing and creating their own d├ęcor, jewelry, clothing, and of course school-related items," Philo Pappas, EVP/category management for the Irving, Texas-based chain, tells Marketing Daily. ... Read the whole story > >
by Karl Greenberg
The advertising campaign features four 30-second spots in which radio personalities DJ Bernhard and MC Wonder Full broadcast music to the world from the "Radio Maliboom Boom studio" on a beach in Barbados. The spots also invite consumers to continue the party by tuning in to Radio Maliboom Boom at http://radiomaliboomboom .com/. ... Read the whole story > >
by Karlene Lukovitz
Traditional media companies need to work with advertisers and agencies to develop sustainable, relevant business models, says The Boston Consulting Group. Advertisers need better support from agencies to leverage opportunities, and large advertisers should be considering developing select in-house capabilities to fill the gaps in their needs. ... Read the whole story > >

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