Monday, August 03, 2009

Monday Night Marketing News

From Mediapost:

by Karlene Lukovitz
Distributors and spirits media received empty bottles of Knob Creek with a "Thanks for Nothing" note explaining the storage. Members of the Knob Creek Stillhouse, a consumer group that brings together connoisseurs of the brand, received T-shirts emblazoned with the message: "I survived the drought of 2009." ... Read the whole story > >
by Karl Greenberg
Sellers pay only for buyers who show interest either through online channels on via phone. "Dealers can spend upwards of $10,000 on classified advertising, so it's very expensive; what we offer is an alternative to the up-front," Justin Yaros tells Marketing Daily. ... Read the whole story > >
by Karlene Lukovitz
President/CEO Jeff Harvey describes the vehicle as "a great new way of reaching out to our guests in new and existing communities." If the pilot program is successful, more Burgerville Nomads will be created, and the company expects the roaming restaurants to become "a significant part of the Burgerville guest experience moving forward," he adds. ... Read the whole story > >
by Aaron Baar
The marketing effort includes print advertisements in Hispanic publications such as Latina, People en EspaƱol and the Spanish-language version of Cosmopolitan. Sega will also advertise the title, which launches Tuesday, on several Hispanic-targeted online sites. In addition, the Fuentes and Sega representatives will launch a public relations and event marketing effort targeting Hispanic media. ... Read the whole story > >
by Karl Greenberg
Imported beers were second place, and in all areas but the Northeast, light and low-cal beers were in third place (for the Northeast, imported wines were third-most-favored), according to a an Experian Simmons study. Fourth and fifth in most regions were either domestic beers or imported wines. ... Read the whole story > >

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