Tuesday, August 04, 2009

Tuesday Night Marketing News

The Latest and Greatest from Mediapost:

by Karl Greenberg
The company says 1 million consumers visited www.LetFordRecycleYourRide.com. The only other company that seems to have done as well on a percentage basis was Hyundai, which posted a 21% increase over last month and 12% increase compared with July 2008 in U.S. sales. ... Read the whole story > >
by Karl Greenberg
J.D. Power and Associates ranks hotels in its guest satisfaction survey. Says Michael Drago, "If we were to put all of them together [regardless of segment], the number one brand, the one with the highest satisfaction is Four Seasons." Second place is Ritz-Carlton. Then third and fourth are the less upscale Drury Inn and Embassy Suites. ... Read the whole story > >
by Sarah Mahoney
"We're hoping to provide a forum for women who are interested in fashion, who happen to be size 14 and above," Jay Dunn, VP/marketing, tells Marketing Daily. "We want to give them a place to get closer to the brand -- inside the brand, so to speak." ... Read the whole story > >
by Karlene Lukovitz
Incumbent communications providers are struggling to adapt to increased innovation, growing price pressures and heightened competition from new and adjacent market entrants, and to differentiate themselves in a crowded, increasingly commoditized market, sums up CMO Council executive director Donovan Neale-May. ... Read the whole story > >
by Laurie Sullivan
Google took online marketing to billboards Monday, launching an advertising campaign to promote its enterprise productivity suite of apps. Giant billboards will run in four U.S. cities throughout August to encourage businesses to rely on Google applications. ... Read the whole story > >

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