Friday, August 07, 2009

Friday Night Marketing News

from Mediapost:

by Karl Greenberg
"Americans spend, on average, 101 minutes per day on the road," says Ford's Jim Buczkowksi. "We want to make it their second home on wheels." The automaker's strategy is to focus consumers on entertainment, communication with others and using time wisely and safely, while staying informed and alleviating stress. ... Read the whole story > >
by Sarah Mahoney
"Good news just isn't showing up in the numbers," says Frank Badillo, senior economist at Retail Forward. "Various factors continue to pressure results - the tax stimulus increased last year's numbers, for example, and even the cash-for-clunkers program is diverting dollars away from store purchases. But once we get past August, we'll see some improvements." ... Read the whole story > >
by Tanya Irwin
"It boils down to our customers. They told us that we outshine everyone and the one thing we were falling short on was TrueBlue," Dave Canty, JetBlue's director of loyalty marketing, tells Marketing Daily. "One thing we were hearing loud and clear is 'Your program doesn't meet our needs, but none of the other existing programs do either."' ... Read the whole story > >
by Karlene Lukovitz
Responded the company: "We realize that we underestimated the kind of response we would receive for the Free Burrito Coupon. We have learned a lot and are excited to apply the lessons to future promotions. We invite all of you to join our Facebook fan page and follow @boldbajafresh on Twitter." ... Read the whole story > >
by Karl Greenberg
Central to the installation is a video projection exhibit, wherein imagery of the car is projected onto a foam model mimicking the vehicle's physical presence, meaning that the vehicle is completely computer-generated with no physical vehicle presented at all. Infiniti says it is the first automobile company to unveil a vehicle using this type of technology. ... Read the whole story > >
by Aaron Baar
The contest, called "Doing More for Pets," asks consumers to pick among 10 stories of pets rescued from shelters. Among the stories are a Dalmatian rescued after being hit by a car, an abandoned puppy in St. Louis, a chronically ill Lhasa Apso given up because the family couldn't afford medical bills, and seven cats given a new home after being abandoned in New York City. ... Read the whole story > >

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