Thursday, August 06, 2009

Thursday Night Marketing News

I'm not to sure about the last item regarding my beloved Diet Mt. Dew:

by Sarah Mahoney
The good news is that Whole Foods Markets seems to have slowed its sales decline, posting a 2.5% decrease in comparable-store sales for the third quarter, versus a 4.5% dip in the second, and 4% slide in the first. But the interesting news is that the company admits that it has lost its way and is trumpeting a return to its organic roots. ... Read the whole story > >
by Karl Greenberg
Carlos Boughton, brand director of Tecate, tells Marketing Daily that the new packaging is already featured in the current Tecate and Tecate Light ads, which launched in April. "We are finalizing with the POS update and incorporating the new look into all communication," he says. ... Read the whole story > >
by Karlene Lukovitz
Messaging highlights specific suggestions for delicious, easy meals that can be made for under $2 per serving with Bumble Bee albacore or chunk light tuna, and drives listeners to for the recipes and a coupon. One spot focuses on dinner; the other on lunch. ... Read the whole story > >
Financial Services
by Tanya Irwin
"We are seeing mailed credit card offers bottoming out and anticipate that there will be an uptick next year," says Synovate's Anuj Shahani. "... we are seeing almost all issuers either mail somewhat less or somewhat higher, albeit from extremely depressed levels. This is giving credence to the now universal mantra: Less bad is the new good." ... Read the whole story > >
by Aaron Baar
"Hispanic consumers know all too well that things in life are painfully unfair, yet they don't often do anything about it," Peiti Feng, manager of advertising and Media for Boost Mobile, tells Marketing Daily. "They accept the abuses as part of life and being Latino." ... Read the whole story > >
by Karl Greenberg
"For the first time, we are integrating direct sales into promotions and marketing, so our ad campaigns include promotional packages," says Mario Gonzalez de Lafuente. The June promotion, "Big Thrill, Small Bill," included national and regional TV and print ads, and interactive elements. He says the program has brought 36,000 hotel room bookings to the island. ... Read the whole story > >

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