Monday, August 03, 2009

Marketing Professional Services

Over the years, I worked with a huge variety of business and organizations helping with their marketing and advertising campaigns. The short list includes:

  • Car Dealers
  • Dentists
  • Carpet Stores
  • Lawyers
  • Transmission Shops
  • Financial Planners
  • Cell phone retailers
  • Dentists
  • Mortgage Brokers
  • Autobody shops
  • Chiropractors
  • Coffee Shops
  • Concert Promoters
I could continue, but I said this was just the Short List.

At least 1/2 of my clients are in the Professional Services Classification. Recently I was given an advance copy of the book, Professional Services Marketing to read and review.

Marketing Professional Services can be very different than marketing Retail Goods and Services, and with the changes in technology, expansion of media, communication and entertainment options, a book like this one, is a good starting point.

Earlier today, I presented predictions for the future of marketing and advertising.

And by ordering online through their website, they have also included bonus material which you can access. Click here for all the details and a sample chapter of the book.

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