Wednesday, July 08, 2009

Wednesday Night Marketing News

Clickables from Mediapost:

Financial Services
by Tanya Irwin
The effort includes, in-bank and college campus signage, t-shirts, cinema advertising, online ads and a scholarship sweepstakes. In August, to coincide with the new school year, the campaign will further expand to include TV, print, online and guerrilla marketing. The campaign runs through mid-September. ... Read the whole story > >
by Sarah Mahoney
Besides buying more frozen food, other fast-growing cost-cutting techniques include making a list (82% now do this, up from 70% in January), comparing store circulars (64% vs. 52%), and shopping in a variety of stores based on prices (46% vs. 37%), according to ... Read the whole story > >
by Nina M. Lentini
Paolo Timoni, President and CEO of Piaggio Group Americas, tells Marketing Daily that he finds it odd that, although scooter usage around the world has risen, "somehow only in North America is the usage of two wheels very limited. For the past three, four years, we have tried to encourage the [TTI] to learn about scooters, to consider them as a solution." ... Read the whole story > >
by Karlene Lukovitz
Organic foods will show the most significant growth in the decade ahead, with instances of Americans eating these foods jumping by 41%, forecasts NPD. Population aging is a major driver. "People eat more fruits and vegetables as they age, and fruits and vegetables dominate the organic sector," sums up NPD's Ann Hanson. ... Read the whole story > >
by Aaron Baar
Says the Natural Marketing Institute's Steve French, "If you're never targeting them, you're never going to get the purchase. ... They are more connected to a national brand, than with the wider selections that women may be aware of. Men may also associate a house brand back to the days when it was an inferior product." ... Read the whole story > >
by Mark Walsh
The Ace campaign handled by Horizon Media was aimed at driving people to Ace Hardware stores for Memorial Day sales on items including Adirondack chairs, Round-Up Weed & Grass Killer and Ace Royal Paint. ... Read the whole story > >

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