A little early:
Sports
by Karl Greenberg "Sports are the foundation of our media investment; we have been incredibly pleased with our relationship with Major League Baseball, of which we are official QSR. When we started 'dating' the NBA, we saw that as a perfect in terms of fan base," says Yum Brands' Deborah Myers in a chat with Marketing Daily. ... Read the whole story > >
Food
by Karlene Lukovitz
The "Big City Crunch" has been promoted since May 18 via New York-area print, outdoor and radio advertising featuring Mets shortstop Jose Reyes, plus promotional messaging on the Mets TV network, ad wraps on buses and street ambassadors handing out chip samples and promotional pieces. PR has resulted in additional media exposure. ... Read the whole story > >
Beverages
by Tanya Irwin The launch of evianliveyoung.com, created by BETC 4D, is also a big component to this new platform, says spokesperson Cameryn Mercurio. On this site consumers can find the two viral "Live young" films and other digital teasers such as: the audio remix, "making-of" clips, and "interviews" with select babies from the film sharing anecdotes from the set. ... Read the whole story > >
Retail
by Sarah Mahoney
With the exception of Target Corp., which posted a worse-than-expected 6.2% decline, value-conscious chains offered the month's bright spots. For example, teen retailer Aeropostale posted an admirable same-store increase of 12%, while Abercrombie & Fitch turned in another enormous loss, with sales falling 32% in June. ... Read the whole story > >
Trends
by Aaron Baar According to Marketing Evaluations (a.k.a., The Q Scores Company), the likability factor of celebrities who struggled with some perception problems in life, such as Johnny Cash and Elvis Presley, increased greatly after their deaths. The same will likely hold true for Michael Jackson, says Henry Schafer, executive vice president of Marketing Evaluations. ... Read the whole story > >
Packaged Goods
by Karl Greenberg
Duracell says the effort also includes a 60-second radio ad highlighting an amateur radio station located at the National Hurricane Center operated by volunteer ham radio operators who talk to first responders in South Florida. The first new TV spot shows an Air Life Denver pilot in night-vision goggles saving tornado victims waving from their totaled home. ... Read the whole story > >
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