Well, actually more than 4. From MarketingCharts.com yesterday:
Forrester: Interactive Marketing to Hit $55B by 2014
The latest forecast from Forrester Research predicts that interactive marketing in the US will hit nearly $55 billion by 2014 and will grow - at a compound annual growth rate of 17% - from 12% of overall ad spend in 2009 to 21% over the...
Face-to-Face Still Tops for Purchase Decisions
Neutral, informal communication on behalf of a preferred brand or vendor can have significant and far-reaching impact on purchase decisions, and in-person word-of-mouth still carries more weight - among all adult age groups - than recommendations via social networking, according to (pdf) a recent Harris...
Marketing Execs’ Most Embarrassing Email Mistakes
Nearly eight in 10 (78%) US advertising and marketing executives confess to having made at least one mistake when sending out email at work, including emailing a message to someone it wasn’t intended for or copying someone on a message they weren’t meant...
Behind the Curve: Week Ended July 10, 2009
Below are some links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: Social Media Magnifies Social Divisions; Migration from MySpace to Facebook Mirrors “White Flight” King...
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