Check out the last story from Lifesavers:
Food
by Karlene Lukovitz The Non-GMO Project is a nonprofit collaboration of North American organic and natural product manufacturers, retailers, processors, distributors, farmers and seed breeders, plus consumers. Its stated missions are to enable consumers to make informed choices and help ensure the sustained availability of non-GMO food options. ... Read the whole story > >
Retail
by Karl Greenberg
Within each country, the campaign has a set of regional broadcast spots that start with a drop of fuel falling onto a piece of paper, through which one sees a range of vehicles driving down different streets. The ads also drive consumers to www.shell.com/everydrop. The first of a juggernaut of 11 such ads started in targeted countries this spring, with the latest raft of six TV spots launching this week. ... Read the whole story > >
Financial Services
by Tanya Irwin "We are focusing in on our footprint by taking the 'Values' campaign and bringing it home to New York and letting real people own it," HSBC's Johanna Breman tells Marketing Daily. "We as a bank are really interested in learning what drives people's life decisions and how might we best get at what really matters so we can develop the best products that meet their needs." ... Read the whole story > >
Electronics
by Aaron Baar
In the 21 countries covered in the survey, women were generally more concerned about the environment than men. Seventy-one percent of women said they felt guilty disposing of an electronic device rather than repairing it, compared with 63% of men. ... Read the whole story > >
Automotive
by Karl Greenberg "We think advertising should always be branded and have a price position. It isn't easy to unite value and brand; we acknowledge that. But in this marketplace it is imperative we incorporate both messages into everything we do," says Erich Marx, director of Nissan marketing. ... Read the whole story > >
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