Monday, July 06, 2009

Monday Night Marketing News

From Mediapost:

by Sarah Mahoney
Millward Brown says its evaluation calculates the dollar value of a single brand (so that Gap is valued as a separate entity from Old Navy, for example) by combining financial data with research on consumers and business-to-business users, but also includes a forecasting component, predicting the brand's current growth potential. ... Read the whole story > >
by Karl Greenberg says Toyota is hurting for a number of reasons, including the fact that the coastal import gold mine is turning to lead, especially with California's economy on IOU support. "California and the coastal areas have suffered in the economy. But Ford has also been coming out with guns blazing in recent months, promoting their products with positive messages. " ... Read the whole story > >
by Tanya Irwin
The winner of the contest -- who will be selected online at by Bollywood fans around the world -- will be given the chance to sing in a Bollywood musical. State Farm will promote the contest throughout the summer with Asian marketing firm interTrend, based out of San Francisco. ... Read the whole story > >
by Karlene Lukovitz
While the spikes in input costs that drove food manufacturing costs and retail prices up sharply last year have subsided, food-price inflation remains a long-term risk, in the estimation of retail and food service industry consultancy Willard Bishop. ... Read the whole story > >
by Aaron Baar
One out-of-home execution features the headline: "Keep your tongue guessing," while another defines the Tanqueray & Tonic as: "A Many Splendored Thing and Tonic." The global campaign, from Wieden + Kennedy in Amsterdam, launched in the U.S. last week, capitalizing on holiday weekend festivities. The effort will roll out in other countries in September. ... Read the whole story > >

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