Tuesday, July 07, 2009

Tuesday Night Marketing News

Clickables from Mediapost:

by Karlene Lukovitz
Users log onto Doritoslatenight.com and point the printed marker on the bag at a Web cam to launch virtual performances that seem to "pop directly out of the bag." In addition, the technology allows users to change the video performances experienced each time simply by changing the way they hold or move the snack bag. ... Read the whole story > >
by Karl Greenberg
With the new arrangement, Taco Bell gets access to the NBA brand for in-store promotions; sponsorship of NBA, Women's National Basketball Association and NBA Development League events; and television and online branding exposure. ... Read the whole story > >
by Aaron Baar
The television commercials will run in spot markets on broadcast and cable networks such as ABC, CBS, NBC, Bravo, Comedy Central, MTV, Discovery Channel and others. A print ad, running in general market lifestyle magazines, alludes to Toshiba's history with the line: "In 1985, Toshiba brought you the laptop. 6,927 patents later, we're bringing you its future." ... Read the whole story > >
by Sarah Mahoney
While traditional supermarkets experienced a moderate sales gain of 3.6% in 2008, reaching $403.7 billion, its share of food retailing dollars slipped to 42.1%, according to the annual report on food retailing from consulting company Willard Bishop. And by 2013, it expects grocers' share to dwindle to just 35.2%. ... Read the whole story > >
by Karl Greenberg
Chipotle Mexican Grill, the national burrito chain, is extending its "My Chipotle" ad campaign, which it launched in May, by asking consumers to write its next TV spot. The company is dangling $10,000 to whoever writes the winning ad submission, and says it may put the winner's favorite food combination on its menu. ... Read the whole story > >

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