We have a few Smart Cars roaming around our town....
by Karl Greenberg
by Karlene Lukovitz
Wednesday, September 10, 2008
Wednesday's After Hours Marketing News
AUTOMOTIVE
The company has negotiated a deal with the city's Meyers Parking to get steep discounts for drivers of the Smart ForTwo car. Owners of the 106-inch-long vehicle get a 50% discount off daily and monthly posted parking rates at any of six Meyers Parking facilities. ... Read the whole story > >
AUTOMOTIVE
by Karl Greenberg
A new web site, GMFactsandFiction.com, which General Motors bills as a public news and announcements source, organizes topics into Socratic-style question/answer cue-cards that contain a "myth" about the company in a terse statement and the company's response. ...Read the whole story > >
RESTAURANTS
"McDonald's has been on a roll for at least five or six years now in terms of same-store sales, profitability, you name it--although this kind of performance in the current environment is obviously particularly terrific," says Bob Goldin, executive VP of Technomic, Inc., a research and consulting firm serving restaurants and food suppliers. ... Read the whole story > >
RETAIL
by Sarah Mahoney
A spokesperson describes the 21-year-old Maria Sharapova as "the perfect hybrid of style and performance," adding that the tennis star will actually collaborate on design for the Fall '09 collection. ... Read the whole story > >
STRATEGY
by Wayne Friedman
They give viewers a bit more programming in the midst of big cable network commercial pods, and at the same time, send a commercial message. "It's taking that [entertainment] experience and giving it to advertisers as a new innovative way to sell product--one that isn't going to turn people off," says Andy Meyers. ... Read the whole story > >
TECHNOLOGY
by Erik Sass
Users of Microsoft's Zune music device and the related service of the same name will be able to tag songs they hear on the radio and then purchase them via wireless hot spots. Buy From FM, debuting this coming Tuesday, is the result of a partnership between Microsoft and stations from nine big radio groups. ... Read the whole story > >
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