Tuesday's News Tonight

Clickaway!

Restaurants

McDonald's Steps Aside In Reaching Out To Teens

by Karl Greenberg

Throughout an alternate reality effort called "The Lost Ring," the McDonald's brand was all but absent--an approach that Kim Lloyd says is emblematic of where the company is going vis à vis digital marketing to capture the 80 million or so millennials. ...Read the whole story >>

Electronics

Sony Targets Sports Fans In New 'HDNA' Effort

by Aaron Baar

With its sports figure-heavy cast and a heavy rotation that includes NFL Football telecasts, the spots are squarely aimed at sports fans to take advantage of their desire to get the best picture possible to try to re-create the in-stadium experience, says the agency's William Gelner. "For a lot of people, the main reason they buy HD technology is for the sports," he says. ...Read the whole story >>

Retail

Study: Boomers, Not Gen Y, Biggest Green Shoppers

by Sarah Mahoney

For marketers to continue to be successful with earth-friendly claims, says ICOM's Peter Meyers, especially with the economic slowdown, "they're going to have to start considering price as a key issue, as well as finding ways to back up claims more clearly, to build trust." ...Read the whole story >>

Research

Consumers Cut Back On Health, Food--But Not TVs

by Karlene Lukovitz

"The overwhelming reaction is to pare down, to simplify"--an intensification of BrainReserve's "cashing out" cultural trend, trend guru Faith Popcorn says. "Price increases have a straight-line impact on spending and we're treading in lethal waters as the costs of basics jump 10, 15 or 20%." ...Read the whole story >>

Research

Marketers Approach New Media With Caution

by Laurie Sullivan

An understanding of the target market, and not arbitrarily choosing an emerging media and accompanying technology, will determine the correct strategy to reach consumers. Forrester suggests marketers use the POST method to guide marketing investments. ...Read the whole story >>

Media

PMA Summit: MySpace Is Out; Facebook Is In

by Karl Greenberg

One senior Web analyst said social media sites are serving as replacements for personal Web sites. "But," he added, "there has not been a lot of return on advertising yet. I think what's really holding it back is the need for social networks to become ubiquitous." ...Read the whole story >>

Mars Launches M&M's Premiums

POM Intros POMx Iced Coffee

Wendy's Plans Frosty Giveaway

Sphere: Related Content