Clickables from Mediapost:
by Karlene Lukovitz
by Aaron Baar
Monday, September 08, 2008
Monday Night Marketing News
FOOD
If successful, the soup line will be another example of Campbell's mastery of using V8's clearly defined brand mission--"To help more people get more vegetables, every day"--as the platform for a growing number of products bearing the familiar, trusted, 75-year-old V8 name. ... Read the whole story > >
AUTOMOTIVE
by Karl Greenberg
"What has held Honda back is having a hybrid product that isn't unique enough. The Insight will do that," says an industry expert. "Hybrid versions of existing body styles don't address all the reasons people buy hybrids; people buy hybrids for the uniqueness and the bragging rights." ... Read the whole story > >
FINANCIAL SERVICES
"We had to feel confident the message was going to carry over [into TV]," says Justine Fedak, senior vice president of marketing at Harris, which competes with two of the largest U.S. banks. "It has all the power and energy of the print work. [Element 79] actually incorporated the print campaign as part of the television commercials." ... Read the whole story > >
BEVERAGES
by Laurie Sullivan
The five-year commitment, at a combined price of $250 million, aims to combat childhood obesity with fitness and nutrition. This initiative inspires youth to choose more nutritious foods, increase physical activity and motivate their friends to do the same. ... Read the whole story > >
RESEARCH
by Karl Greenberg
According to the Mendelsohn survey, this is what, in descending order, the really rich buy: home-related items; apparel; travel; leisure, entertainment and dining; personal insurance; computers and electronics; personal care; watches and jewelry; alcoholic beverages; fragrances and cosmetics; and weddings. ... Read the whole story > >
RETAIL
by Tameka Kee
Real-world retailers like Kohl's and Sears went virtual to help boost back-to-school sales this year, setting up shop and shilling their wares in kid-friendly worlds like Stardoll and Zwinky. The market for branded virtual goods is growing. ... Read the whole story > >
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