A few extra stories tonight:
New Convertibles Take Aim At The Middle-Aged Blues
USA Today
Nissan's Infiniti has announced a new drop-top version of its G37 sports coupe. General Motors will deliver the Camaro convertible by June 2010. And Toyota's Lexus will unveil an open-air version of its sporty IS. All of them are targeted to empty nesters hitting their peak buying-power years and craving a little reward.
"It's one of those urban myths that's not a myth," says Jack Nerad, analyst for Kelley Blue Book. "There's a romance associated with them." The median buyer's age of one of the most popular convertibles, the Ford Mustang, is 44.
About 2% of car buyers will buy a convertible, says Tom Libby of Power Information Network. "It's small, but it's stable," he says of the market. And affluent. That's one reason some of the most prominent convertibles these days come from luxury brands, such as BMW, Mercedes-Benz and Cadillac. Most convertibles are variants of performance or specialty models. - Read the whole story...
Ocean Spray Sponsors Cranberry Recipe Competition
Food Navigator USA
Ocean Spray, the cranberry agricultural cooperative, is forking out $50,000, as well as a year's supply of cranberry products, to the winners of a competition to find the most innovative cranberry recipe at both the foodservice and consumer level.
Marketing efforts such as this have resulted in a growing consumer awareness and interest in cranberries, especially for its benefits for urinary tract health. Although the berries hold no health claims in the U.S., Ocean Spray has in large part carried the message through to consumers via awareness campaigns that do not form part of its direct product or juice ads.
As well as promoting awareness of the berry's benefits, Ocean Spray's efforts also aim to promote awareness of the product's versatility in different applications. The current contest has already drawn up a list of finalists that have used the berry in dishes such as Zesty Sweet Potato Gratin with Cranberry Crisp, Cranberry-Thai Glazed Flame-Roasted Pork Loin, and Warm Chevre Crostini with Cranberry Basil Tapenade. - Read the whole story...
Nike: 'Here I Am' New Slogan For Young European Women
The Wall Street Journal
The New Card On Campus: Prepaid Debit
The Wall Street Journal
Almond Growers Sue USDA Over Pasteurization Rule
The Los Angeles Times
by Aaron Baar 
by Karl Greenberg 
by Mark Walsh 
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