Wrapping up the day with this from Mediapost:
Packaged Goods
by Karl Greenberg The campaign will include digital advertising, public relations, unique, targeted print and in-store displays. "We wanted to let the design of the toothbrush really stand out, and are relying on influencers such as magazine editors, bloggers, interior fashion designers and unique fashion and design sponsorships to reach this consumer," says a spokesperson. ... Read the whole story > >
Retail
by Sarah Mahoney
"Bloomingdale's has put a lot of work into making sure they know who their target market is, and now, they're refining that even further," says analyst Kelly Tackett. "I think we'll find these stores selling a finely edited selection that's more approachable than the competition." ... Read the whole story > >
Telecom
by Laurie Sullivan Texas Instruments is testing cashless payments with credit card companies wherein consumers affix a branded one-square-inch sticker to their cell phones. Says Julie England, VP/GM for TI's radio frequency identification (RFID) business. "This is a step toward electronic payments without having to install anything in the phone." ... Read the whole story > >
Food
by Karlene Lukovitz
One research analysts says: "Campbell's is a strong food company that's ahead of the curve compared to its counterparts. They have a very diverse product line, and solid growth strategies for both U.S. and international." ... Read the whole story > >
Automotive
by Karl Greenberg "We are worried about dependence on foreign oil. But if you fast-forward 15 years, where will [fuel-cell] batteries come from? Right now, the major source of batteries is from other countries. We need to stimulate that development here in Michigan. This money will allow us to do that," Chrysler LLC Chairman Jim Press said. ... Read the whole story > >
Retail
by Sarah Mahoney
The promotion, linking it to one of the most lucrative tween marketing franchises ever, is the latest effort in Penney's ongoing campaign to win over more sales in children's, tween, and teen clothing as it limps its way through America's enduring retail funk. ... Read the whole story > >
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