I recently delved first hand into email marketing with my role as the Vice President of Communications for the Advertising Federation. You can see some of the things I have learned by clicking here.
Also here are some more tips:
Can You Do a Split?
If you don't use A/B-split testing to analyze the results of your email campaigns, you probably aren't getting the full picture. According to a whitepaper from L-Soft, "Results can show how your newsletters or email campaigns are performing, why they are performing as they are, and what factors are affecting their performance."
Here are the top five reasons L-Soft offers for incorporating A/B-split testing into your data gathering mix. Doing splits will help you:
- Determine which content has more appeal. You might find, for instance, that a message containing images and prices generates more interest than one omitting prices.
- Discover which "from" line carries more weight. Are subscribers more likely to open an email from your company or from a well-known person at your company?
- Analyze the effectiveness of frequency. Says L-Soft, "A local theater can reduce no-shows by using data from its split test of sending reminders to patrons … three days versus one day prior to the performance."
- Fine-tune segments. Learn whether general campaigns or specialized messages work best for your audience.
- Drill down into various components. You could figure out, for example, if including customer ratings in your copy works as well as linking to reviews at your website.
The Po!nt: Stretch—and do that split. It will pay off. "With just a little effort," concludes L-Soft, "you can increase the effectiveness of your messages and get the responses that you are looking for."
Source: L-Soft. Download the whitepaper here.
Sphere: Related Content
Posts
1 comment:
eMail marketing is VERY effective yet it is always mass emails and often come from “do-not-reply” addresses. These emails also arrive with a red x where there are pictures and then the recipient must right-click to download – this is where over 50% are lost as people hit the delete button.
Seems like WrapMail is the only company that seamlessly focuses on the REGULAR external emails we all send every day:
You have a website.
You send emails.
WrapMail, without installing anything on any desktop or cell phone facilitates:
Every email becomes a showpiece for the organization.
Every employee becomes a marketer.
No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.
WrapMail turns your everyday email into a branding and research tool (yes, the system reports who is clicking on what and when) for your business at a cost of $5 per user per month. That includes the WrapMaker™ where clients make their own wraps.
And……..WrapMail’s show up WITHOUT the red x and message to download images!
Post a Comment