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Customer vigilantes take it to the streets
Posted: 05 Sep 2008 08:12 AM CDT
Zane shares an example of how far customer vigilantes will go to spread bad word of mouth about a company that refuses to resolve a problem.
He took this picture near his home in Iowa. He passes the sign every day, which reminds him to not hire the company in question.
Today, what starts as a local issue can blossom into a PR nightmare via Google and its voracious feeder system, social media.
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