Friday, June 20, 2008

TV & Websites


My wife and I do parallel play. She'll watch TV and I'll be nearby with my laptop. (She watches some shows I can't stand.)

During the primary season, I did both, watched the news channels and followed along on my laptop.

Here's what others are doing:

CBS.com Tops the Charts in Share Growth of Online Visits for '07-08 TV Season

According to recent data collected by Hitwise, the CBS.com online market share of U.S. visits increased 41 percent for the 2007-08 television season, marking the largest growth in average visits among the six leading broadcast network websites. ABC.com was the most visited television broadcast network website for the 2007-08 season.

ABC.com received 27.14 percent of U.S. visits for the weeks ending September 29, 2007 - May 24, 2008. among the six websites within a custom category of networks, followed by:

  • NBC.com with 27.01 percent
  • CBS.com with 21.51 percent
  • FOX with 17.54 percent
  • The CWTV.com website with 6.61 percent
  • MyNetworkTV.com with .19 percent of all U.S. visits

The CW website received the second largest growth in average visits, receiving a 27 percent increase.

Top Visited U.S. Broadcast Network TV Websites Season Average (For the weeks ending September 29, 2007 - May 24, 2008)

Rank

Network

Website

'07-08 Season

'06-07 Season

% Change

1

ABC

www.abc.com

27.14%

29.89%

-9%

2

NBC

www.nbc.com

27.01%

32.89%

-18%

3

CBS

www.cbs.com

21.51%

15.24%

41%

4

FOX

*FOX Aggregation

17.54%

16.55%

6%

5

The CW

www.cwtv.com

6.61%

5.20%

27%

6

MyNetworkTV

www.mynetworktv.com

0.19%

0.24%

-22%

Source: Hitwise, June 2008

Heather Dougherty, research director at Hitwise, said "Online traffic among the networks has become increasingly more competitive... The continued popularity of reality television shows... has also translated to online visits... "

CBS.com had the largest amount of time spent on their website with users spending an average of 10 minutes and 24 seconds. This represented a 39 percent increase compared to the 2006-07 season and largest among the six websites.

Average U.S. Time Spent Among Television Broadcast Networks (For the weeks ending September 29, 2007 - May 24, 2008)

Rank

Network

Website

'07-08 Season

'06-07 Season

% Change

1

CBS

www.cbs.com

0:10:24

0:07:30

39%

2

NBC

www.nbc.com

0:10:07

0:11:27

-12%

3

The CW

www.cwtv.com

0:09:42

0:08:02

21%

4

ABC

www.abc.com

0:08:21

0:06:35

27%

5

FOX

FOX Aggregation

0:06:43

0:06:03

11%

6

MyNetworkTV

www.mynetworktv.com

0:04:10

0:07:09

-42%

Source: Hitwise, June 2008

Among the custom category of more than 100 television show websites, AmericanIdol.com received an average of 14.01 percent of all U.S. visits to websites within the category.

Top Visited U.S. Broadcast Network TV Show Websites (For the weeks ending September 29, 2007 - May 24, 2008)

Rank

Network

Website

Average Market Share

1

FOX

American Idol

14.01%

2

NBC

Deal or No Deal

13.33%

3

ABC

Dancing with the Stars

7.33%

4

CBS

Survivor: Micronesia

4.78%

5

FOX

America's Most Wanted

3.86%

6

NBC

Heroes

2.98%

7

ABC

Lost

2.67%

8

NBC

The Biggest Loser

2.22%

9

NBC

The Office

2.07%

10

ABC

Grey's Anatomy

1.81%

Source: Hitwise, June 2008

The results are from weekly Hitwise Conversions reports that rank the selected broadcast network television show websites, whether it is a stand-alone site such as American Idol or a section within a larger website such as Deal or No Deal. The show websites are ranked by market share of U.S. visits among all the websites included.

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