Goodies from my email. Click on the links for the full stories:
Rising Prices Cause 42% of Consumers to Give up Favorite Food Brands
A sizeable 42% of consumers say they have given up favorite food brands because of rising prices and economic concerns, according to a study from Information Resources, Inc. that shows the lagging economy is driving a dramatic move back to basics and a reversal of...
Time Spent on Social Networks Soaring, but Traffic Down a Bit
Though time spent on social networking sites is up a whopping 71% from last year, the market share of US visits to a custom category of 58 leading social networking websites decreased 1% in May from April and was down 6% from May ‘07, according...
Search vs. Find: Enterprise Search Frustrating and Disappointing
Nearly half (49%) of workers surveyed say finding enterprise-related information they need to do their job is difficult and time consuming, according to a study on “Findability” from the Association for Information and Image Management (AIIM). The survey of over 500 businesses conducted in May. A...
Hershey Hikes Ad Spend For New Consumer-Centric Strategy
by Karlene Lukovitz
[Food] Hershey will move away from "pushing variety" into the marketplace, and instead focus on sharpening brand positioning and messaging for core brands, portfolio management, sustainable innovation (addressing areas where Hershey is "under-shared" and areas of emerging consumer needs), investment in selling capabilities, and improving marketing and other spending ROI. - Read the whole story...
Soccer's Beckham To Reappear In Armani Underwear Ads
by Karl Greenberg
[Packaged Goods] The effort will have an early teaser this week with a mural at Macy's in San Francisco. Beckham will be on hand to greet customers and debut the new image that overlooks a 6,000-seat amphitheatre. The ads, shot on Malibu's beach by fashion photographers Mert Alas and Marcus Piggott, will appear in sport, fashion and lifestyle magazines and on billboards in major cities. - Read the whole story...
Best Buy Bucks Trend, Gains Record Market Share
by Sarah Mahoney
[Retail] Online sales were especially strong, with revenues gaining 30% for the quarter. Best Buy operates about 600 Best Buy Mobile locations within its U.S. stores and says those locations continue to post "strong, double-digit comparable store sales gain for the wireless category." All U.S. locations are expected to have Best Buy Mobile by the end of the year, - Read the whole story...
Amana Goes After Champagne Tastes, Beer Budgets
by Karl Greenberg
[Electronics] Whirlpool is trying to reach the savvy appliance buyer "who has come of age with Target and Ikea and knows it is possible to get really high design for an affordable price," says the director of marketing/PR. "Within the industry there is no one is playing in this space, and while [Whirlpool] has a differentiated lineup, we have no other brand satisfying this." - Read the whole story...
July 4th Fizzle: Gas Prices To Keep Consumers On Short Leash
by Sarah Mahoney
[Retail] A new survey just released by the National Retail Federation finds that consumers are already anticipating gas price hikes, and downsizing their Independence Day weekend plans as a result. It finds that 59.4% of consumers say that increased gas prices will affect their holiday plans, a big increase from 42.1% who said the same thing last year. - Read the whole story...
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