From my Email:
Coke's PET Project
Beverage giant is working to recycle its old bottles into clothes, among other things. MORE
Survey: No One's in Charge of Green Practices
Executives say environmental risk management is done "in an ad hoc way." MORE
Some Hefty Shrinkage Going On
Hefty plans to reduce its package sizes to accommodate more SKUs on store shelves. MORE
Crossovers Shine As SUVs Become A Four-Letter Word
A new label in auto marketing has finally reached acceptability: crossover. MORE
Coke's Fine Young Cannibals
New 16-oz. Coke bottle and surging Glaceau Vitaminwater may boost sales at the cola giant, but at what cost? MORE
Taking the Road Less Traveled
Marketers at U.S. automakers are stuck trying to hype cars that are much less attractive now that gas has hit $4 a gallon. MORE
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