From my sources, come these clickable links:
GM Realigns Marketing, Drives Staff Changes
by Karl Greenberg
[Automotive] General Motors, after realigning its eight brands into four channels, is shifting its divisional marketing staff. At Chevrolet, Kim Kosak will be general director of advertising and promotions, while Rick Scheidt, previously executive director of product development, will be executive director, product marketing. - Read the whole story...
Advertisers Head Into Orbit With 'Space Chimps'
by Laurie Sullivan
[Entertainment] Go ahead, kids--act like a chimp. That's the marketing message that entertainment company Starz sends in the campaign launched with a host of brands to promote Twentieth Century Fox's forthcoming summer release "Space Chimps." The interactive campaign runs June 20-July 20 and targets kids 2 and older, along with their parents. - Read the whole story...
Aveda Debuts New Organic Products, Green Labeling Debated
by Sarah Mahoney
[Health and Beauty Aids] Aveda founder unveils Intelligent Nutrients: Will green gals get it? Horst Rechelbacher, the Aveda founder who sold his company to Estee Lauder back in the 1990s, is introducing a high-end line of hair and bodycare products, positioning the Intelligent Nutrients brand on its USDA Certified Organic status. - Read the whole story...
Brokers: Experience Pays, Trick To Get Media Plan Right
by Karl Greenberg
[Real Estate] Life as a real estate broker is not what it was in 2000, but visual marketing services firm VHT, whose major business is advertising and media in the realty sector, says realtors' biggest challenge is media strategy. Online ads were seen as "very effective" versus newspaper ads. - Read the whole story...
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