Wednesday, July 20, 2011

Wednesday Night Marketing News from Mediapost

Click & read:

by Tanya Irwin
Fans are encouraged to go to the page and check out the FanBridge-powered tab, "A Band Apart." FanBridge and Flavorpill have teamed up to let people check out independent artists in their hometown on Stoli's Facebook page, listen to a music sampling and vote for their favorite. ...Read the whole story >>
by Sarah Mahoney
With the economy still feeling unsteady, people plan to spend just about as much as they did last year on back-to-school purchases, reports the NPD Group. But marketers from Timberland to Macy's to Walmart are out to increase their share. ...Read the whole story >>
by Karl Greenberg
The firm's "Marketer Perspectives on Mobile Advertising" study of 300 top-level brand-marketing executives includes a prediction that a much bigger increase is coming over the next two years, initially driven by marketing programs on smartphones. ...Read the whole story >>
by Aaron Baar
"Virtually every product is being overshadowed by these mobile connected devices," Steve Koenig, the CEA's director of industry analysis, tells Marketing Daily. "Those are the products that are in demand. There's a lot of value, and the utility of these devices -- especially for smartphones and tablets -- with [the availability of] apps, is infinite." ...Read the whole story >>
by Karl Greenberg
Mountain biking is huge, but riders are a solipsistic lot who'd rather go it alone than join clubs. That is a problem the International Mountain Bicycling Association hopes to solve with its first new campaign in two years. Instead of focusing on tribalism, the campaign talks up how the organization and its network of clubs helps bikers do what they want to do most. ...Read the whole story >>
by David Goetzl
The chief executive at Coca-Cola, one of the world's largest marketers, bluntly said Tuesday that the economy continues to drag in many countries, including the U.S., and the struggles extend beyond low-income individuals. ...Read the whole story >>

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