Thursday, July 21, 2011

Thursday Night Marketing News from Mediapost

Click and read these as bedtime stories... if you want:

by Aaron Baar
"The Olympic Games bring the world together unlike any other event," said McDonald's global marketing officer Dean Barrett during the webcast. "This one-year-out date is important for us because for London 2012, every dimension of our sponsorship will be bigger and better than ever." ...Read the whole story >>
by Sarah Mahoney
The National Retail Federation is predicting that parents will keep the reins tight this back-to-school season, spending an average of $603.63 on apparel, school supplies and electronics, just under the $606.40 predicted last year at this time. ...Read the whole story >>
by Tanya Irwin
Drury Inn & Suites, Embassy Suites Hotels, Holiday Inn, Homewood Suites, Hotel Indigo, Microtel Inns & Suites and The Ritz-Carlton rank highest in customer satisfaction in their respective segments, although overall hotel guest satisfaction has declined. ...Read the whole story >>
by Karl Greenberg
Nearly nine out of ten LGBT adults (versus about 75% of heterosexual adults) said they are likely to consider a brand that is known to provide equal workplace benefits for all of their employees. Nearly half said they are extremely or very likely to consider such brands. ...Read the whole story >>
by Erik Sass
Pandora's push to become a multiplatform service got a boost this week with Verizon's announcement that it will make the personalized Internet radio service available to FiOS TV subscribers in major media markets. ...Read the whole story >>

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