Tuesday, July 19, 2011

Tuesday Night Marketing News from Mediapost

Click & read, I'm after a cold one...

by Karl Greenberg
The campaign, via AOR Southland, Mich.-based GlobalHue, sets the stage with a four-page insert in Monday's USA Today spotlighting the list of third-party endorsements and awards the vehicle has won over the year since it launched. Jeep, which says the vehicle is its most-awarded SUV ever, is citing the 30 or more such kudos in the piece. ...Read the whole story >>
by Karl Greenberg
Ad agencies, take note: while marketers say they are boosting budgets this year, marketing chiefs are looking for integration, alignment, visibility and (of course) ROI, per the CMO Council's fifth annual State of Marketing Report. ...Read the whole story >>
by Karlene Lukovitz
African-American teens not only spend $96 more per month than the average teen, but exert far-reaching influence on mainstream cultural trends, points out Seth Freeman, senior brand manager, sparkling beverages, African-American marketing for Coca-Cola North America. ...Read the whole story >>
by Aaron Baar
Beginning this month, the Costa Mesa, Calif. company's "Feel the Mexcellence" campaign showcases the restaurant's passion for flavor, preparation and in-store experience. Television commercials in the campaign show off the chain's signature citrus-marinated grilled chicken and other handmade items. ...Read the whole story >>
Financial Services
by Tanya Irwin
The effort, from Ogilvy & Mather, includes TV, radio, print, online, digital, out-of-home, branded content, search, events, social and multicultural. TV breaks July 18 on high profile network and cable shows with print ads breaking in the fall. ...Read the whole story >>
by Sarah Mahoney
"As companies respond to the new U.S. nutrition guidelines, it appears that the most important issue is largely ignored by CPG companies -- portion size. Hundred-calorie packs helped the U.S. consumer think about easy ways to control consumption, but today the packages are less focused on just 100 calories and more focused on providing additional benefits." ...Read the whole story >>

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