Friday, July 22, 2011

Friday Night Marketing News from Mediapost

Click & Read:

by Karl Greenberg
Believe it or not, it seemed both totally appropriate and totally inappropriate that Hyundai Motor America held its Northeast press event for two of its cars at the luxurious/rustic Blue Hill Farm and restaurant on the sprawling Rockefeller estate in Tarrytown, N.Y. ...Read the whole story >>
Packaged Goods
by Tanya Irwin
Secret consumers will also be able to show support for "Mean Stinks" by purchasing a T-shirt at the eStore via the Facebook page. Secret is also launching an iAd for the program on Apple's mobile advertising network and will donate $1 for every user who saves a "Mean Stinks" wallpaper to their iPhone and iPod touch when they see the ad in their favorite apps. ...Read the whole story >>
by Sarah Mahoney
While the shoes themselves may evoke '80s flashbacks, the new campaign is pure urban club culture. It includes 25 dancers, 150 extras and choreography from Hi-Hat, as lasers, smoke and an acrylic box create a multidimensional Classic R, enclosed within a box. ...Read the whole story >>
by Aaron Baar
The television and Internet video campaign, with the tagline "Tougher is Smarter," depicts the phone going through a series of real-life tests designed to show off its military-grade specifications, which include being able to withstand extreme temperatures, vibration, drops and submersion. ...Read the whole story >>
by Karl Greenberg
Josh Donnelly, who works in Fiat brand marketing, tells Marketing Daily that the goal was to create an app that wasn't a flash in the pan. "When we sat down with the creative team, my mission was to create an application that people want to open frequently," he says. ...Read the whole story >>

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