Monday, July 18, 2011

Monday Night Markting News from Mediapost

Due to the heat, my advice is get cool first, then Click & Read:

by Karl Greenberg
The "Challenger" campaign is continuing with a more aggressive creative and a social-media component in which consumers help decide the ads' media rotation. The new chapter comprises a pair of 15-second spots that will not even air on TV until social fans of the luxury auto brand decide which of the two ads deserves the heavier media rotation. ...Read the whole story >>
Food and Beverages
by Karlene Lukovitz
The new standards, while not specifically described as such, are clearly intended to present an alternative to the voluntary nutrition and marketing-to-children guidelines proposed by the Interagency Working Group comprising the FDA, FTC, Centers for Disease Control and Prevention and U.S. Department of Agriculture. ...Read the whole story >>
by Karl Greenberg
Heading up the new division/brand is Ralph Gilles, the multitasking designer-turned-marketing executive who became famous for penning the Chrysler 300 in 2005, then was moved up to be president and CEO of Dodge as well as SVP of Chrysler Group design in 2009. He is now president and CEO, SRT brand and Chrysler's Motorsports operation. ...Read the whole story >>
by Aaron Baar
The heart of the campaign is an online shopping tool that helps consumers decide, in three clicks, the appliance that best fits their needs. The tool, as well as in-store materials featuring QR codes, takes users to videos that focus more on how the appliances fit consumers' needs and less on specific product features and attributes. ...Read the whole story >>
by Tanya Irwin
Although the majority of Americans (96%) say they can identify two to three causes that are important to them personally, the recent 2011 MSLGROUP Social Purpose Index found that only 37% of Americans have actually purchased a product associated with a cause in the past year. ...Read the whole story >>
by Karlene Lukovitz
Bertolli's primary goal in the U.S. is to take its efforts to educate consumers about its three different olive oil varieties to a new level, reports Maria Hernandez-Procaccini, USA, Canada and Caribbean brand manager, CPG food and beverage for Bertolli parent company Grupo SOS. ...Read the whole story >>

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