Friday, May 13, 2011

The Top 13 Stories & Headlines

in the world of Advertising, Media and Marketing according to Mediapost Thursday:

Blogger has been down for the past 24 hours and has been having scheduling problems which meant the articles I had set up for Thursday didn't appear. Some will be rescheduled and you'll never know the difference!

The folks behind Blogger are Google, which gives me confidence in keeping them as the host of this site and the 3 others I update every week.

However, I will be setting up each of these blogs with their own domain name, in the next few days.

Stay Tuned...

by Karl Greenberg
"Our renaissance began all the way back in 2003 with first-generation CTS [sedan]. The second-generation CTS in 2008 started us on the road of competing toe to toe with Mercedes-Benz and BMW as a performance luxury brand. It also set the stage to build a high-performance series going forward." ...Read the whole story >>
by Sarah Mahoney
"This is a company with a visibility problem, not a product problem. Although it's widely known in Europe, it's not here, and the whole shift to lightweight luggage -- which started about five or six years ago in Europe -- is late to come here. And while other companies make light bags, too, they do it by stripping down the luggage. There's a real quality difference." ...Read the whole story >>
Financial Services
by Tanya Irwin
The direct-to-consumer car insurance provider, which first sponsored the event last year, will focus on elevating the fan experience and the US Open's Green Initiative, Esurance vice president of marketing Darren Howard tells Marketing Daily. ...Read the whole story >>
by Karlene Lukovitz
While the restaurant industry continues to see signs of slow recovery, more than two thirds (76%) of U.S. consumers continue to report that they are reducing restaurant visits -- and that, when they do dine out, they're trading down and ordering fewer items. ...Read the whole story >>
by Aaron Baar
The consumer electronics company has unveiled a social media-driven contest, "Your Life in Sony 3D," through which consumers will have the opportunity to have their most meaningful life event (so long as it happens this summer) filmed in 3D and aired on 3net, a 3D cable network recently launched by Sony, Discovery and Imax. ...Read the whole story >>
by Sarah Mahoney
The big winner is online retailing overall: Customer satisfaction with e-retail remains at an all-time high of 78 on the study's 100-point scale. In fact, almost one-third of the e-retailers included in the study scored an 80 or above, which is usually the threshold for top performers. And not one company fell below 70. Even two years ago, 15% performed at those poorer rates. ...Read the whole story >>
by Mark Walsh
New data from mobile ad network Jumptap shows older, more affluent consumers are more apt to interact with ads than younger, less well-off mobile users. Those 40 and over were almost five times more likely to engage with an ad than people below that age, and those making more than $50,000 were twice as likely. ...Read the whole story >>

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