Monday night Marketing News from Mediapost explains:
Food
by Karlene Lukovitz Starting this month, Sun-Maid raisin six-packs and 24-ounce canisters are carrying the codes, which when snapped with an Internet-enabled phone camera direct consumers to special mobile sites. Once registered, they can view trailers from the movie, learn more about its characters, download computer wallpaper or enter a sweepstakes. ...Read the whole story >>
Automotive
by Karl Greenberg
Land Rover has released its first-ever interactive movie, part of a pre-launch campaign to promote the forthcoming Range Rover Evoque, the first two-door Land Rover since the Defender, which was discontinued in the late 1990s. The vehicle is also Land Rover's first compact crossover designed explicitly for urban drivers. ...Read the whole story >>
Technology
by Aaron Baar According to a new survey from Accenture, nearly two-thirds (63%) of so-called "super-users" (those who own and use 14 or more consumer electronics devices for their personal and business needs) said they would like to have one company support all of their devices, regardless of the communications services (landline, broadband, wireless, cable, satellite) each device uses. ...Read the whole story >>
Automotive
by Karl Greenberg
The company has been doing cultural programs worldwide for nearly half a century, much of it with more direct ties to BMW products, such as the art car project. "But, in terms of scale and magnitude, with a cultural institution this is the biggest adventure we have ever been in," says Thomas Girst, BMW Group Spokesman Culture Communication . ...Read the whole story >>
Pharma
by Tanya Irwin Ferring Pharmaceuticals Inc., is sponsoring the Great Prostate Cancer Challenge, the fastest-growing men's health event series in the United States. Now in its fifth year, the event is led by Zero and its "Project to End Prostate Cancer." Washington, D.C.-based Zero is committed not only to reducing prostate cancer and alleviating pain from the disease but to ending it. ...Read the whole story >>
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