Friday, May 13, 2011

Friday Night Marketing News from Mediapost

Looks like the Google Blogger folks got things up and running again....

by Karl Greenberg
Toyota's Scion division has a new video game embedded as an iTunes app for iPad designed to get college kids interested in the automaker's program that gives graduates $1,000 off of a new Scion car. The game, Scion College Rebate Rally, via Scion's creative agency Attik, is in the June iPad edition of the humor site The Onion, a month-long sponsorship. ...Read the whole story >>
by Sarah Mahoney
"Companies are optimistic and are starting to see an uptick in demand," Mark Larson, KPMG's global head of retail, tells Marketing Daily. "They also feel like they've made significant progress operationally and are keeping expenses flat." ...Read the whole story >>
by Karlene Lukovitz
Tofu isn't the kind of product you'd immediately associate with Hollywood. But when the movie is DreamWorks Animation's "Kung Fu Panda 2" (opening in theaters on May 26), the match-up's logic is clear. The main character in the Kung Fu Panda movies, Po, grew up working in his family's tofu and noodle shop, on his way to becoming a legend. ...Read the whole story >>
by Tanya Irwin
Maytag identified four Boys & Girls Club professionals who are the human faces of dependability for their local organizations and introduced them to people via Facebook. Facebook users are encouraged to take a deeper look at these special BGC honorees and recognize someone that's dependable in their lives by going to ...Read the whole story >>
by Tanya Irwin
To kick off the promotion on Thursday, Southwest and SeaWorld employees and customers welcomed SeaWorld's penguins, Pete and Penny, at San Antonio International Airport. Southwest customers were greeted by this pair of Magellanic penguins, along with a lemur and a wallaby, and were able to take photos with the animals while chatting with the trainers. ...Read the whole story >>

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