It can be used for prospecting....
from my email:
Daily Sales Tip: Clicking for Dollars
It wasn't that long ago we thumbed through the Yellow Pages and called prospecting "Dialing For Dollars." Today, we have new and better resources: Facebook, LinkedIn, and YouTube.
According to a recent research report by Richardson and McCord, 68% of sales professionals from a variety of industries said social media was valuable in prospecting. Nearly as many (65%) said social media was also valuable in strengthening relationships.
Richardson and McCord says: "There is considerable opportunity for more sales professionals to use social media tools -- and for current users to spend more time mining their potential -- to achieve greater results on the front end of the selling and marketing process. By using social media to warm up the cold-call environment and to strengthen ties with existing clients, sales professionals can become more efficient in filling the sales pipeline with more prospects and opportunities."
If you haven't started using social media to prospect, get started today. Create your accounts at www.linkedin.com, www.facebook.com, and www.youtube.com, then start searching for clients and new prospects in your area.
Source: John Potter, VP/Training, Radio Advertising Bureau
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