Tuesday, May 10, 2011

Some Car Companies Get No Respect

Walk into a room of 10 people & announce that the Subaru outside has its lights on.

No one leaves the room.

Try it in a room of 25.


A room of 100?

Nobody moves.

Just who owns these Subarus?

Which brings me to....

Tuesday night Marketing News from Mediapost.

by Karl Greenberg
The effort, "The World's Worst Weatherman," has the central idea that you can't count on predictions, but at least you'll be able to get around if you have a Subaru. The campaign, via AOR Minneapolis-based Carmichael Lynch, includes TV, the homepage at Subaru.com, Facebook, mobile applications and YouTube. ...Read the whole story >>
by Karlene Lukovitz
Print and out-of-home will remain Maker's Mark's dominant advertising media for the year. Print ads, already appearing in some issues, are in a wide range of publications, including Outside magazine and Conde Nast Traveler, and are tailored to the context of each publication, reports Kelly Doss , Maker's Mark's VP, global marketing. "We want to be a part of the conversation within each publication," Doss tells Marketing Daily. ...Read the whole story >>
by Tanya Irwin
The Golfer's Ultimate 6-Pack will be released on May 23 and is the first retail package to combine Michelob Ultra with Bridgestone e6 golf balls at the point of purchase. The promotion includes nearly 500,000 sleeves of e6 balls, making this one of the largest golf ball samplings in recent history. ...Read the whole story >>
by Karl Greenberg
A new study from Northwestern University's Kellogg School of Management suggests there are dangers inherent in creating a lifestyle brand. The most serious is that by transcending the strict categories defined by the actual thing a brand is built around, it opens itself up to a much wider field of competitors -- other lifestyle brands whose products may be in totally different segments. ...Read the whole story >>
by Karlene Lukovitz
"I take my hat off to IHOP for being bold," says Bill Cross, VP, restaurant and food brand licensing for Broad Street Licensing Group. "This is a natural extension -- the IHOP name has the strongest resonance with consumers -- and with Walmart carrying it, it looks particularly promising." ...Read the whole story >>
by Aaron Baar
"I think Apple is benefitting from inventing a whole new category," Millward Brown's Eileen Campbell tells Marketing Daily. "This year's rankings are the tale of the tablet. The iPad is the first device that is completely ubiquitous computing. What Apple [also] did well in 2010 is they grew every single one of their lines of business, with the exception of iPods. They're still keeping an eye on their other products." ...Read the whole story >>

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