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Research
by Karlene Lukovitz Mars Inc. had four out of the 10 most effective television ads running in the first quarter, according to Ace Metrix. The humorous commercial shows sharks in a focus group expressing a preference for the taste of a human being who had just eaten a Squared (peanut butter and Snickers) over a human who had eaten a regular peanut butter cup. ...Read the whole story >>
Automotive
by Karl Greenberg
Joerg Reimann, BMW i Ventures managing director and VP of strategy and target management at BMW Group, was in town last week for the awards show, along with Dr. Bernhard Blaettel, BMW director of project mobility services, and Alexander Diehl, who is consulting on the project. The trio spoke with Marketing Daily about BMW i Ventures goals. ...Read the whole story >>
Retail
by Sarah Mahoney But there's also clear evidence of an industry struggling to keep pace with a changing luxury market. "Luxury watches and jewelry are an extremely vulnerable category," says Pamela N. Danziger, author of the forthcoming Putting the Luxe Back in Luxury . "And it's not just because of the recession. They face significant demographic threats." ...Read the whole story >>
Financial Services
by Tanya Irwin
A new multifaceted campaign focuses on the post-recession investor who is seeking a better way to manage their investment portfolio in the wake of the financial crisis. It includes TV, print and online elements that dramatize the perils of "accidental investing." ...Read the whole story >>
Telecom
by Aaron Baar AT&T is looking to connect with U.S. Hispanics, the culture and their passions through the power of music, with a new Spanish advertising campaign featuring Grammy Award-winning singer Natalia Jimenez. ...Read the whole story >>
Sports
by Karl Greenberg
The National Basketball Association is letting the ball talk in a major ad campaign to promote the playoffs and finals. The new campaign, via Goodby Silverstein & Partners, has two phases, one in which basketballs reminisce about great moments in which players dribbled, passed and shot them into hoops and a second wherein they interview legendary players. ...Read the whole story >>
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