Monday, April 04, 2011

Monday Night Marketing News from Mediapost

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Food and Beverages
by Karlene Lukovitz
2010's most successful new food/beverage product launches served consumers' heightened emphases on in-home consumption and health and wellness, while also delivering on taste and convenience, according to Symphony IRI's "New Products Pacesetters" 2011 report. ...Read the whole story >>
by Karl Greenberg
Market research firm Polk, which bases monthly loyalty numbers on households returning to market to purchase or lease a new vehicle of the same model or make as the one they are replacing, said Ford boosted loyalty rates by 4.5 percentage points and led all brands with an owner loyalty rate of 60.3% for the full year. ...Read the whole story >>
by Tanya Irwin
Charitable firms should demand transparency from the marketers they plan to engage with, a researcher at the University of Michigan's Ross School of Business tells Marketing Daily. Such products should be required to clearly identify to consumers how much exactly will be donated to the cause from each item sold. ...Read the whole story >>
by Karl Greenberg
The campaign spotlights people who have overcome their physical limitations to do great things and includes a Web-based video series, "Real Life," the first of which features Paralympics Gold Medalist Paul Schulte. There will also be a viral and social-media campaign and consumer content platform where people can upload their own stories. ...Read the whole story >>
by Sarah Mahoney
When it comes to brands that build buzz with women, NBCU's Brand Power Index unveiled a distinct trend in its most recent data: Campaigns that put consumers in the spotlight -- including Gatorade and L'Oreal -- saw big increases in chatter. Melissa Lavigne-Delville, VP/trends and strategic insights for women at NBCU, tells Marketing Daily what it might mean. ...Read the whole story >>

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