Friday, April 08, 2011

Friday Night Marketing News from Mediapost

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by Karl Greenberg
The automaker is introducing a "Minivan Pledge," allowing those who purchase a new 2011 Chrysler Town & Country or Dodge Grand Caravan during April to return the vehicle -- no questions asked -- within 60 days. Consumers can also choose customer cash or special financing starting at 2.9% for 60 months. ...Read the whole story >>
by Aaron Baar
According to the second annual Millennial Donors Survey, 93% of people ages 20 to 35, who are often characterized as self-centered and disconnected, gave to non-profits. The bulk of those gifts were small -- 58% of survey respondents said their maximum gift was $150, though 10% said they gave $1,000 or more, in 2010. ...Read the whole story >>
by Karlene Lukovitz
Chipotle's "Wrap What You Love" contest is an extension of the chain's "Unlimited Time Only" campaign, in which all of its burritos are being wrapped in gold foil (rather than its usual aluminum foil) to call attention to its unchanging, "unlimited time" mission of delivering premium-quality, sustainable fast food. That campaign began in March and will run through June. ...Read the whole story >>
by Sarah Mahoney
Kantar Retail says March sales rose 2.5%, compared to 4.4% in the prior month, and 9.2% in March a year ago. The International Council of Shopping Centers, which tracks a slightly different group of stores, says its index registered a 2% gain, on the high side of its expectations. ...Read the whole story >>
by Karl Greenberg
"National pride transcends generations and remains centrally relevant even after decades of acculturation," say the report's authors. "If marketers want their products and messages to resonate, then targeting and tailoring to specific countries is imperative." ...Read the whole story >>
Financial Services
by Tanya Irwin
"Nearly all the sites require way too much work for too little reward. In a lot of cases this means having to pick up the phone to call a lender or actually going through the apply process -- all just to find out if the offer is going to be competitive. This simply isn't a viable business strategy (if these firms are looking for any traction from their sites)." ...Read the whole story >>
by Aaron Baar
The contest was part of Samsung's Hope For Children social responsibility cause. While past contests revolved around written entries only, for this year's contest, Samsung sent video production kits (which included a Samsung laptop and video recorder) to 50 finalists to create videos about their projects. ...Read the whole story >>

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