Tuesday, April 05, 2011

Tuesday Night Marketing News from Mediapost

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Food and Beverages
by Tanya Irwin
The dueling videos came about because Stonyfield Farm CEO Gary Hirshberg and Coca-Cola's Honest Tea CEO Seth Goldman are longtime friends, Goldman tells Marketing Daily. "When I saw Gary's rap, I knew that we could put together a very different kind of rap that could also help generate awareness about the importance of organics," he says. ...Read the whole story >>
by Karl Greenberg
The automaker is revealing "The 21st Century Beetle" with a world debut on three continents, starting in Shanghai, China, tied to an MTV Sound System event hosted by MTV VJ's. That will be followed by MTV World Stage events in Berlin and New York City. The New York City event features the Black Eyed Peas, a performance that will be streamed live on WorldStage.MTV.com with highlights later broadcast on MTV networks worldwide. ...Read the whole story >>
by Karlene Lukovitz
Calories must be posted in clear, conspicuous font sizes and colors, next to the individual items, in all drive-throughs, as well as in all menus and menu boards. Menus/boards will also need to inform consumers that 2,000 calories per day is the recommended nutritional guideline. ...Read the whole story >>
by Aaron Baar
As part of the promotion of its "Tiger Woods PGA Tour 12: The Masters" video game, EA Sports is giving away free digital access to all 18 holes of the course, which hosts the celebrated golf tournament, via a Facebook app. The "Course View" app uses Google Street View functionality to allow a complete, shot-by-shot, hole-by-hole walk of the course, which, for the first time ever, is also playable in the game. ...Read the whole story >>
by Aaron Baar
One year ago, Wade McGilberry was just another gamer living in Semmes, Ala. But last April, a few hours of video game baseball changed his life. After throwing the first verified perfect game in the 2K Sports' "MLB2K10" title, McGilberry won $1 million, as part of the brand's Million Dollar Challenge promotion. Now, he's become a spokesman for the game. ...Read the whole story >>
by Sarah Mahoney
While it's hard to find people who like doing their taxes, a new poll from OfficeMax adds new perspective to just how loathsome a task it can be: Four out of 10 adults surveyed in its latest "Tax it to me" survey say they think taking a pair of scissors to their own hair is less dangerous than filing their own taxes. ...Read the whole story >>
by Karlene Lukovitz
This latest survey of 108 client-side marketers by the Association of National Advertisers also showed that 63% indicated that their budgets had either increased or remained the same -- a definite improvement over 54% in January 2010 and 29% in January 2009 who reported same/increased budgets. ...Read the whole story >>

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