Thursday, April 07, 2011

Thursday Night Marketing News from Mediapost

Click & read:

by Karlene Lukovitz
BIG reports that distilled spirits and wine both saw gains last year, continuing to grab share from the overall beer category. The analysts attribute the trends largely to the improving economy and a return to a "trading up" trend that had dominated the industry prior to the recession. ...Read the whole story >>
by Karl Greenberg
Kawasaki is twisting the throttle all the way and kicking it up to fifth gear this spring with its largest experiential programs to date, as well as a spring promotional campaign supported by national ads and a tie-in to the latest release from the band Green Day (Kawasaki's brand color is green.) ...Read the whole story >>
by Sarah Mahoney
Consumers sign up and then log in their steps on Walgreens' dedicated website, earning rewards from such brands as Unilever, Coca-Cola, and Johnson & Johnson, as well as gym chain Lifetime Fitness and Famous Footwear. Those who participate in live events get a pedometer and logbook; others can download digital tools on its Web site. ...Read the whole story >>
Financial Services
by Tanya Irwin
State Farm has launched a new social networking page for Latinos on Facebook, while Allstate is beefing up its presence in Major League Soccer in hopes of appealing to Hispanic fans. State Farm claims to be the first national insurance company to create a bilingual page for Latinos. ...Read the whole story >>
Packaged Goods
by Karl Greenberg
Melissa Sexton, integrated marketing director, adult feminine care brands at K-C, tells Marketing Daily that the evolution toward designs makes sense given the premise of the U by Kotex brand. "I think this really is consistent with U by Kotex and idea that it's a brand that gives women a voice," she says. ...Read the whole story >>
by Aaron Baar
When it comes to smartphone users, digital couponing rates are even higher, says John Fetto, senior marketing manager for Experian Simmons. Among U.S. iPhone owners, 34% used digital coupons, compared with 21% of non-iPhone users. As smartphones become even more prevalent, the use of couponing is also likely to grow. ...Read the whole story >>
by Sarah Mahoney
Whether it's due to a very late Easter or a jelly bean-hungry consumer, holiday spending is expected to rise to $14.6 billion, according to the latest poll from the National Retail Federation. That works out to about $131.04 for the average consumer, a considerable hop from last year's $118.60, but still not quite at pre-recession spending levels. ...Read the whole story >>

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