Tuesday, April 12, 2011

Tuesday Night Marketing News from Mediapost

Click & read:

by Karl Greenberg
Shawn Lollie, Ford manager of multicultural marketing, tells Marketing Daily that the idea came from consumer reactions to driving the car and from focus groups. "Some of what we heard is that it brought back good childhood memories and sparked a lot of emotions. We wanted to tap into those feelings -- how you felt when you were a kid riding a bike." ...Read the whole story >>
by Sarah Mahoney
It's also putting some 8,500 items back on store shelves -- an 11% increase -- in an acknowledgment that its "Project Impact," an effort to de-clutter stores and increase efficiency by reducing SKUs, was a snafu almost on the order of "New Coke." It will even offer a mea culpa to shoppers by flagging the restored items with "It's back!" signage. < ...Read the whole story >>
by Tanya Irwin
Creative uses an airplane window to frame declarations of Virgin America's mission to reinvent the typical domestic flight experience. The window displays a single moment on a Virgin America flight. Headlines include: "Landing has never been so bittersweet," "Flying has never looked better," "You're far too important to fly bored" and "Life's too short for dull air travel." ...Read the whole story >>
by Aaron Baar
If it involves cars, it may soon begin appearing in a social game near you. Cie Games, the company behind the Facebook game "Car Town," has launched two promotions this week -- one for the muscle car action film "Fast Five" and one for the real world Indianapolis 500 -- and is looking for more. ...Read the whole story >>
Packaged Goods
by Karl Greenberg
The effort includes TV ads that feature "little miracles," a Facebook program to get people to "pay it forward" and participate in the "Little Miracle Mission." When consumers pledge on the dedicated Facebook page that they have given an expectant mother a gift, Pampers will give baby showers to expectant mothers nationwide. ...Read the whole story >>
by Karlene Lukovitz
Sites specifically devoted to covering environmental issues are the most efficient ways to find green consumers online, right? Wrong. Green consumers -- those who look for products with an environmental benefit -- actually spend less than 1% of their time online reading content on green sites, according to data from Resonate Networks. ...Read the whole story >>

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