The Thursday night Mediapost Nightly Marketing News includes a story about Log Cabin and Social Media. (Story #5).
Please wash the syrup off your fingers before updating your Facebook status.
Automotive
by Karl Greenberg Toyota's brand integration on Electronic Arts' free Facebook game, "Monopoly Millionaires," might seem an odd idea at first blush. After all, most automotive brand integrations in digital games feature sports cars, factory-modified performance cars, and vehicles players can personalize, or any vehicle an automaker aims at people who just wanna have some fun. ...Read the whole story >>
Retail
by Sarah Mahoney
While the recession took a big bite out of home-décor spending, it looks like consumers are spending more to live it up at home. A new study from NPD Group says that 12% of Americans entertained at home more this year than in years past, while 37% say they're entertaining at least as often as prior years. ...Read the whole story >>
Airlines
by Tanya Irwin Virgin America is taking social media to new heights with the launch of a Terminal 2 Takeover promotion in conjunction with today's opening of the airline's new home terminal at San Francisco International Airport. ...Read the whole story >>
Electronics
by Aaron Baar
In conjunction with the Consumer Electronics Association, companies such as Panasonic, Sony, Toshiba, Best Buy and others (as well as recyclers and governmental and non-governmental agencies) have created the eCycling Leadership Initiative, which will seek to recycles one billion pounds of electronics annually by 2016. ...Read the whole story >>
Food
by Karlene Lukovitz The campaign, like other recent Log Cabin efforts, focuses heavily on promoting that the syrup products contain no high fructose corn syrup (HFCS), as well as reinforcing the brand as a "family tradition." ...Read the whole story >>
Automotive
by Karl Greenberg
Online automotive site TrueCar has signed a deal with direct marketing company Guthy-Renker that has the latter taking a major stake in TrueCar and also gives the agency the imprimatur to create a national campaign that starts in less than a month. ...Read the whole story >>
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