Wednesday, April 13, 2011

Ford Micro-Targets Car Owners

Face it, the people most likely to buy a new car, already have a car.

And the hot topic right now is rising gas prices.

Looks like Ford has the right idea in the second story from Mediapost:

by Aaron Baar
"In 2009, when Boost launched 'Unwronged,' we embarked on a mission to right many of the wrongs in wireless," Bob Stohrer, vice president of marketing for Boost Mobile, tells Marketing Daily. "'Be Heard' is an acknowledgement that Boost is continuing to listen to its core consumers -- who often times don't feel as though they are heard or recognized." ...Read the whole story >>
by Karl Greenberg
Ford is running an ad campaign touting its gas-efficient vehicles. But the effort is running solely -- although appropriately -- on Gas Station TV (GSTV.) The effort will reach some 27 million drivers refueling at some 1,100 stations. ...Read the whole story >>
Packaged Goods
by Karl Greenberg
The point is to get the message out about how the size of the packaging doesn't reflect the strength of the product, which is concentrated eightfold. The "how to" video is being sent across Facebook, the Web, and Method's People Against Dirty social-media platform. ...Read the whole story >>
by Karlene Lukovitz
Hispanics who speak primarily Spanish are more likely to use restaurants for breakfast and evening snacks, while those who speak primarily English are more likely to dine out for lunch and dinner, according to recent foodservice research by The NPD Group. ...Read the whole story >>
by Karlene Lukovitz
More than two-thirds of U.S. adults (68%) say it's worth paying more for a green product or service that is from a brand that they trust, according to a new survey conducted by Green Is Universal, NBCUniversal's ongoing program to raise environmental awareness and contribute to positive change. ...Read the whole story >>
by Sarah Mahoney
The recession may be over, but the majority of consumers -- 52% -- say it doesn't feel that way, according to Deloitte's latest consumer survey. And they're worried about rough seas ahead, too, with 71% anticipating that higher gas prices will affect their ability to spend in the coming months. ...Read the whole story >>
by Gavin O'Malley
Representing a clear marketing opportunity, 66% of boomers are on the lookout for brands to better express their "youthful" personalities. Brands like Apple, Sony, Dell and HP were cited as good reflections of boomers' inner selves. ...Read the whole story >>
by Ted Marzilli
In the mid-March home stretch to tax return day, H&R Block pulled out of its slightly negative score level and in a period of two weeks, moved to within just a few points of Turbo Tax. Turbo Tax is still leading on Buzz scores, although both brands have lost some steam more recently. ...Read the whole story >>

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