Monday, April 11, 2011

Monday Night Marketing News from Mediapost

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by Karlene Lukovitz
Uncle Ben's "Begin with Ben" campaign, launching in the U.S. this week, represents a significantly new emphasis for the brand -- and likely the rice category as a whole -- at least when it comes to consumers in the U.S. and other markets where rice is traditionally viewed as a side dish, rather than a meal's main element. ...Read the whole story >>
by Aaron Baar
In a new advertising campaign from M&C Saatchi in Los Angeles, Epson demonstrates it knows the difference between the two, targeting professional and advanced amateur photographers who care not only about getting the perfect shot, but want to turn it into the perfect print as well. ...Read the whole story >>
by Tanya Irwin
The campaign focuses on the LHW's "sweet spot" -- the space where luxury, global scale, and independent-minded hotels intersect. A secondary tagline has been developed to communicate this message: "The World's Largest Collection of Utterly Unique, Boldly Independent Luxury Hotels." ...Read the whole story >>
by Karl Greenberg
Chrysler LLC's Dodge division, which recently launched a promotion for the guy film "Fast Five," is hoping to reach moms as well with product integration on "Jen and Barb. Mom life." The women's video-centered health and lifestyle Web site was started by -- and stars -- Los Angeles mommy bloggers Jen Pate and Barb Machen. ...Read the whole story >>
by Karl Greenberg
If the idea of a sm"rgås is enough to get you to a Volvo dealership, the company's U.S. marketing arm has a couple of offers for you. Volvo Cars of North America's (VCNA) is extending its Overseas Delivery Program, offering buyers an opportunity to pick up their vehicle from the factory in Sweden, with the automaker paying for the trip and the vehicle's trip back to the States. ...Read the whole story >>

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