Friday, April 15, 2011

Remember the Lonely Maytag Repair Man?

He's coming back, slightly as the first story explains in our Friday Night Marketing News Update from Mediapost.

Also, just what I've always wanted, more fiber in my waffles. (Story 6):

by Sarah Mahoney
Maytag is introducing a new brand campaign that it hopes will warm up its old-reliable image, while at the same time building on its never-breaks-down brand equity. The famed Maytag repairman gets a cameo in the TV spots, but the focus is now on contents of the machine, themed "What's Inside Matters." ...Read the whole story >>
by Karl Greenberg
As if things weren't tough enough for Japanese automotive brands since the earthquake, it seems vehicles from brands like Toyota, Honda, and Nissan may face resistance from U.S. consumers for fear that parts won't be available, and tight supply will make the vehicles too expensive. But Japanese brands aren't alone. ...Read the whole story >>
by Karlene Lukovitz
Kraft Foods recently announced the existence of "Operation Spark" -- an initiative aimed at reconnecting consumers with "entrepreneurial" brands Athenos, Stove Top, Breakstone's and Knudsen. Kraft chose The Martin Agency to handle all three accounts (and Droga5 to handle Athenos), reflecting the Spark strategy of significantly upping the brands' advertising budgets and using agencies of record new to Kraft to gain a fresh perspective. ...Read the whole story >>
by Karl Greenberg
As automakers accelerate production of vehicles designed to be sold everywhere on Earth, not just in specific markets, so are they creating marketing campaigns to introduce the vehicles, also designed to run everywhere, without having to be radically tailored to different countries. ...Read the whole story >>
by Tanya Irwin
Oneworld alliance members American Airlines and British Airways are launching the Miles Millionaire contest, their first major joint promotion in the U.S. for frequent flyers of both airlines. The campaign targets business customers who have little time to travel for leisure. Its theme is "The Wanderlust: An overwhelming urge to travel for fun." ...Read the whole story >>

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