... just the straight scoop.
And more updates over the weekend.
The Friday night marketing news update from Mediapost:
Food and Beverages
by Karlene Lukovitz The proposed voluntary guidelines recommend that food makers adhere to specific limitations on saturated fat, trans fat, added sugars and sodium in foods marketed to children. At the same time, they recommend that companies use advertising and marketing to "encourage children to choose foods that make meaningful contributions to a healthful diet." ...Read the whole story >>
Technology
by Karl Greenberg
The third annual study on the media habits of kids from Ipsos OTX MediaCT, suggests that such activities now make up more than a quarter of a 6- to-12-year-old's waking life. The study, LMX Family, also suggests that marketers have opportunities to reach families and a broad range of age groups through a wider range of content than those prescribed on official guidelines. ...Read the whole story >>
Retail
by Sarah Mahoney With Mother's Day a few weeks off, marketers are doing their best to offer novel ways to remember her. Lowe's, for instance, is targeting outdoor DIY projects as the ideal way to please her, offering plenty of mom-friendly ambience (solar-powered post caps for railings and birdbaths, for instance) and lots of bright flowers. ...Read the whole story >>
Sports
by Karl Greenberg
The program will visit U.S. cities as part of NBA Nation, but all North American residents can participate by uploading videos of themselves dunking a basketball and also vote for their favorites in the competition. The winner from each city will advance to the voting round and will receive a $1,000 prize, while the runner-up will receive a $500 prize. ...Read the whole story >>
Entertainment
by Aaron Baar According to IEG, which measures sponsorship spending, North American-based companies will spend $1.17 billion sponsoring music venues, festivals and tours -- a 7.3% increase over the $1.09 billion spent in 2010. That is the largest increase among all property types, including sports, causes and the arts. ...Read the whole story >>
Tourism
by Tanya Irwin
From May 9 to 15, all offers in Groupon's seven Ohio markets will be sponsored by the tourism division and will feature Ohio attractions, restaurants, lodging and events. This program, in conjunction with National Tourism Week, includes Groupon's markets Akron-Canton, Cincinnati, Cleveland, Columbus, Dayton, Toledo and Youngstown. ...Read the whole story >>
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