Tuesday, April 26, 2011

Defining the UnDefinable Male, and Other Stories

They are all part of the Tuesday Night Marketing News Update from Mediapost:

by Karlene Lukovitz
Newcastle Brown Ale, imported by Heineken USA, has launched its first television campaign. The campaign includes three 30-second TV commercials with creative playing off the theme "Taste The Lighter Side of Dark." ...Read the whole story >>
by Aaron Baar
In a marketing campaign launching this week, Barnes & Noble is throwing down the gauntlet to say its Nook is the best tablet for true readers. A television commercial from Boston agency Mullen demonstrates how people can get lost in books and stories. ...Read the whole story >>
by Karl Greenberg
Mercedes-Benz had its March ever, besting key competitors BMW and Lexus. That's a big deal since the last time Mercedes topped Lexus in U.S. sales was back in 2000. The automaker will launch five new products this year including a new SLK, as well as a strikingly redesigned 2012 CLS, unveiled last fall, and a new C-Class Coupe, a sporty, male-centric, younger vehicle. ...Read the whole story >>
by Sarah Mahoney
Timberland, Macy's, Staples and Lowes cut through the clutter with such innovations as tree plantings, black matte hangars, a calculator recycled from ink cartridges, and free saplings. ...Read the whole story >>
by Karl Greenberg
Sales of hybrid, diesel and small vehicles are rebounding. High gas prices led to a 46% increase in sales of such vehicles in March versus the same month in 2010, says auto analysis firm Baum and Associates. The firm says small, fuel-efficient cars now account for about the same market share as body-on-frame SUVs, which used to be the toast of the auto market ...Read the whole story >>
by Tanya Irwin
Men play a crucial role in purchasing decisions -- both big and small -- that defies stereotypes, according to a new survey about male shopping habits. The "Marketing To Men" survey was conceived by Southfield, Mich.-based research and consulting firm Jacobs Media. ...Read the whole story >>

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