Wednesday, April 27, 2011

Mom Dosen't Want a Toaster for Mothers Day, but...

She many want some high tech toys according to the 2nd story in our Wednesday night Marketing News update from Mediapost:

by Karl Greenberg
Chrysler's Ram Truck division has rolled out a new version of the pickup called the Outdoorsman, designed for people who hunt, fish, camp and are more likely to bring a bowie knife than a camera into the boonies. They are, therefore, likely to need storage bins, a good towing capacity, chargers and a rugged-looking vehicle. ...Read the whole story >>
by Tanya Irwin
Mother's Day has become a universal holiday, according to Robert Passikoff, Brand Keys founder and president. People are feeling better about the economy and about the future, he says. And while there are still times where consumers watch their wallets, this year Mother's Day isn't one of them. ...Read the whole story >>
by Sarah Mahoney
The company, which has vowed to plant five million trees in the next five years and is already 20% of the way there, says it got the idea after a survey revealed that only 12% of Americans commemorate Arbor Day, which is celebrating its 139th anniversary, in any way, while 26% honored Earth Day. ...Read the whole story >>
by Aaron Baar
Via a print, television and digital marketing campaign, the Duluth, Minn.-based hospital system (formed in late 2010) uses the work of three accomplished photojournalists to demonstrate the network's commitment to patient-centered care. ...Read the whole story >>
Packaged Goods
by Karl Greenberg
Edge Shave Gel is hitting the airwaves for the first time in at least three years with a new TV spot via AOR JWT. The ad, meant to appeal to regular guys, versus super athletes and the elite, started Tuesday night on cable networks like Comedy Central, History, MTV, Spike, TBS, ESPN, and Versus, and goes on Fox later this week. ...Read the whole story >>

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