Welcome to the Monday Night Marketing News from Mediapost:
by Karl Greenberg Automotive commerce site AutoTrader.com launches a campaign Monday for its new-vehicle channel. A TV spot evolves the site's "Heart & Mind" campaign by combining elements of the original two ads introduced last year. ...Read the whole story >>
by Sarah Mahoney
Claiming widespread consumer confusion -- even among its green-elite shoppers -- Whole Foods Markets says it is introducing Eco-Scale Rating System, a tiered standard for household cleaners that will make it easier for customers to understand which products are best for the environment. ...Read the whole story >>
by Tanya Irwin The U.S. pet market is forecast to experience "steady market growth for the foreseeable future," according to "Pet Market Outlook 2011-2012" from market research publisher Packaged Facts. ...Read the whole story >>
by Karlene Lukovitz
The restaurant industry continues to show rebound, with McDonald's, Chipotle Mexican Grill and The Cheesecake Factory reporting healthy first-quarter U.S. comparable-store sales growth, and multi-chain operator Yum Brands showing just 1% decline. ...Read the whole story >>
by Karl Greenberg Having built its rep, sales and consumer consideration, Audi starts focusing on building share in the high end of the market. ...Read the whole story >>
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